Roll Out the Red Carpet

Join the Bus Stop Decorating Contest, October 6-7

The City and RTD are making improvements to transit service on Broadway this fall, and the Better Broadway Coalition is celebrating by rolling out the red carpet for transit riders at bus stops along the corridor on Friday October 6 and Saturday October 7.

Any business or organization can participate by adopting a bus stop for one or both days, and decorating it to give transit riders the VIP experience. Members of the public will vote on the best bus stop, and the winner will receive widespread recognition through the Better Broadway network. This is a great opportunity to promote your business or organization to the thousands of people who ride transit and walk along the Broadway corridor every day.

To participate, simply fill out this entry form no later than Friday, September 15.


The Better Broadway Coalition will award prizes for the bus stop decorations that receive the 1st, 2nd and 3rd most votes. Winners will also receive special recognition on the website, e-newsletters and social media posts of Coalition members. Should our prize contributions allow, we also hope to offer random giveaways to transit riders. We will be accepting product and service donations for prizes and giveaways from any business. Please let us know if you are interested in donating an award or giveaway item.

Voting will be open to public Friday, October 6, and Saturday, October 7. We will provide more information about voting and marketing suggestions as the event approaches so that you may feature this information in any of your own promotional materials or on social media and websites. In fact, we encourage that you do.

About Better Broadway

Better Broadway is a coalition of community-based organizations that came together to support improvements to multimodal transportation along the Broadway/Lincoln corridor. Coalition activities include  community outreach, celebratory events, and participation in transportation project planning for the corridor.  Leaders of the coalition include WalkDenver, Transit Alliance, BikeDenver, Bicycle Colorado, and Transportation Solutions.

About the Transit Improvements

Beginning August 27, faster and more reliable service is coming to the Broadway/Lincoln corridor. The peak hours only bus lane will become an all-day bus lane, which means that the bus will no longer get stuck in traffic. RTD is consolidating stops so that stops are regularly spaced. This stop consolidation will also reduce the number of times that the bus has to stop and then get back up to speed–again, making the ride faster and more reliable for riders. Finally, the City of Denver is introducing innovative lane markings during August and September that will help drivers better navigate the corridor, and reduce the chance that the bus is stuck behind car traffic. This is great for drivers, who will face less uncertainty about where they’re supposed to drive in the corridor, and great for riders, who won’t get stuck in traffic.

Bus Stop Decoration Design Guidelines

  • Be creative! The goal of the event is to celebrate the bus as an important transportation option on the Broadway/Lincoln corridor, and to celebrate transit riders as valued members of our community who live, work, shop, and recreate along the corridor.  What can you do at your adopted bus stop to surprise and delight people getting on or off the bus, or just walking by?
  • Decorations may include chalk or paint on the sidewalk, and decorative items located in or near the bus stop that do not impede pedestrian access along the sidewalk or interfere with transit riders getting on and off the bus. Decorations are subject to approval from the Better Broadway Coalition.
  • Decorations should be reasonably secure (e.g., not easily stolen by mischievous persons) and weatherproof (e.g., won’t melt in the rain or blow away).
  • The bus stop pad must have a clear length of at least 96 inches (measured from the curb or vehicle roadway) and a clear width of at least 60 inches (parallel to the roadway)
  • A path at least five feet or 60 inches wide must remain clear long the sidewalk at all times
  • If the bus stop has a shelter, a floor area of 30 inches by 48 inches must remain clear at all times
  • Decorations must be in place from 7 am to 7 pm on Friday October 6 AND/OR 10 am to 7 pm on Saturday October 7
  • Please refrain from using any decorative elements in your design that may be considered offensive to others.
  • If you have any other questions about guidelines, please contact Jamie Perkins at or 970-222-7587.

Support from Better Broadway Coalition

We want Roll Out the Red Carpet to be a successful celebration event, so the Better Broadway Coalition will offer the following support to businesses and organizations that participate in the contest:

  • Marketing and promotion in advance of the event, and widespread recognition of the contest winners
  • Signage and other collateral materials  for your adopted bus stop with information about the event
  • Prizes you can hand out to transit riders at your adopted bus stop (pending availability)
  • Volunteer support during the event, including assistance with setup/teardown (pending availability)

Other Options for Involvement

If you are interested in being part of the Roll Out the Red Carpet event outside of the bus stop decorations, there are other ways for you and your business or organization to be involved. You may choose to be a sponsor for the event, provide in-kind or monetary donations for prize winners and giveaways or pair one of your own events with Roll Out the Red Carpet. Please contact us if you would like more information about any of these options.

Contact & Entry Information

Want to enter the contest? Or to express interest in becoming involved? Fill out this form!